Text only | Text with Images

Dead Men Walking

dMw Chit Chat => The Beer Bar => It's my Birthday! => Topic started by: Carr0t on September 05, 2008, 04:14:09 PM

Title: EA's Mercs 2 Publicity stunt...
Post by: Carr0t on September 05, 2008, 04:14:09 PM
...gridlocks a small corner of London:

http://news.bbc.co.uk/1/hi/england/london/7599639.stm

Irresponsible? Probably, but it did what they wanted, it got the name of their game into the papers and such. Free advertising much?

Better or worse that Acclaim's Virtua Tennis 2 publicity stunt at Wimbledon?
Title: EA's Mercs 2 Publicity stunt...
Post by: Luminance on September 05, 2008, 04:29:09 PM
20.000 pounds for universal advertisement, what a bargain :P
Title: EA's Mercs 2 Publicity stunt...
Post by: Penfold on September 05, 2008, 04:50:32 PM
Quote from: Luminance;24358020.000 pounds for universal advertisement, what a bargain :P

Exactly - cost per column inch of press and broadcast media coverage .......... negligible

Below-the-line publicity in action at its best.

PEN
Title: EA's Mercs 2 Publicity stunt...
Post by: Benny on September 05, 2008, 10:23:34 PM
irresponsible and annoying. I'd have been fuming if I was stuck in that.
Title: EA's Mercs 2 Publicity stunt...
Post by: Doorman on September 06, 2008, 12:13:19 AM
Quote from: Benny;243627irresponsible and annoying. I'd have been fuming if I was stuck in that.
Only if you didn't get the free gas.
Title: EA's Mercs 2 Publicity stunt...
Post by: T-Bag on September 06, 2008, 05:08:52 AM
Imagine that. You get the residents of the road (small percentage of people) annoyed. A lot of people happy about free fuel. And you get HUGE publicity from being listed on the BBC website.
If everyone you give petrol to buys the game you've made the money back without the BBC exposure. it's very clever advertising.
Text only | Text with Images