Link (http://ge.ecomagination.com/smartgrid/#/augmented_reality).
Steps:
Print it off
Allow webcam access
Hold paper up to the web cam
Realise how easily amused you are
This is pretty cool. I printed mine in black and white and it worked. I know it's not rocket science or anything, but the technology is still pretty cool.
That is very cool, and for other people who like that, you might also like BMW's augmented reality design-your-own-advert, although that does require you to actually install some software:
http://www.bmw.co.uk/bmwuk/augmented_reality/homepage
From that BMW ad, and my quick test with the one you posted, I think it works better if you stick the printout to a thick sheet of card or something, to prevent it flexing and distorting out of shape.
I still like the series of ads BMW did with Clive Owen as the driver. They were great fun!!
Tried this, very cool technology indeed! :D