EA's Mercs 2 Publicity stunt...

Started by Carr0t, September 05, 2008, 04:14:09 PM

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Carr0t

September 05, 2008, 04:14:09 PM
...gridlocks a small corner of London:

http://news.bbc.co.uk/1/hi/england/london/7599639.stm

Irresponsible? Probably, but it did what they wanted, it got the name of their game into the papers and such. Free advertising much?

Better or worse that Acclaim's Virtua Tennis 2 publicity stunt at Wimbledon?
[imga=right]http://77.108.129.49/fahtags/ms10.jpg[/imga]Wash: This is going to get pretty interesting.
Mal: Define interesting...
Wash: Oh god, oh god, we\'re all going to die?

Luminance

#1
September 05, 2008, 04:29:09 PM
20.000 pounds for universal advertisement, what a bargain :P

Also known as Lycan Lumi - On Aszune known as: Luminescence lvl 80 shammy
Best knife, double kill:
-=[dMw]=-Lumi|T.Wolve killed -=[dMw]=-Sithy with knife.
-=[dMw]=-Lumi|T.Wolve killed -=[dMw]=-R@ng3R with knife.

Penfold

#2
September 05, 2008, 04:50:32 PM
Quote from: Luminance;24358020.000 pounds for universal advertisement, what a bargain :P

Exactly - cost per column inch of press and broadcast media coverage .......... negligible

Below-the-line publicity in action at its best.

PEN

Benny

#3
September 05, 2008, 10:23:34 PM
irresponsible and annoying. I'd have been fuming if I was stuck in that.
===============
Master of maybe

Doorman

#4
September 06, 2008, 12:13:19 AM
Quote from: Benny;243627irresponsible and annoying. I'd have been fuming if I was stuck in that.
Only if you didn't get the free gas.










     

T-Bag

#5
September 06, 2008, 05:08:52 AM
Imagine that. You get the residents of the road (small percentage of people) annoyed. A lot of people happy about free fuel. And you get HUGE publicity from being listed on the BBC website.
If everyone you give petrol to buys the game you've made the money back without the BBC exposure. it's very clever advertising.
Juggling Hard Disks over concrete floors ends in tears 5% of the time.
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