... and The Guardian fell for it :p

[faust82]

http://www.guardian.co.uk/film/2013/feb/03/alexis-petridis-inspector-norse-whateverest

Whateverest, the fictional documentary about the inspiration behind the track Inspector Norse, isn't exactly labeled as fake, but I'm guessing the journo should have picked up the phone and attempted to verify this first

The "documentary"
[video=vimeo;58444378]http://vimeo.com/58444378#[/video]

... and the music video.
[video=youtube;gHiqPG0526U]http://www.youtube.com/watch?v=gHiqPG0526U[/video]