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Promoting Dead Men Walking

Started by Gone_Away, December 29, 2011, 01:54:01 AM

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BrotherTobious

#15
December 30, 2011, 11:32:15 PM
Will confirm asap

Sent from your computer.
"It's hard, but not as hard as Arma!!!" Tutonic
"Over the centuries, mankind has tried many ways of combating the forces of evil... prayer, fasting, good works and so on. Up until Doom, no one seemed to have thought about the double-barrel shotgun. Eat leaden death, demon.." Terry Pratchett

Blunt

#16
December 30, 2011, 11:44:06 PM
I will do my best to be there on any day
Regards
Blunt

People who blow things out of proportion are worse than Hitler.

Sparko

#17
December 31, 2011, 11:26:49 AM
Any day should be fine for me at the moment

BrotherTobious

#18
December 31, 2011, 01:13:06 PM
I can do the 2nd

Sent from your computer.
"It's hard, but not as hard as Arma!!!" Tutonic
"Over the centuries, mankind has tried many ways of combating the forces of evil... prayer, fasting, good works and so on. Up until Doom, no one seemed to have thought about the double-barrel shotgun. Eat leaden death, demon.." Terry Pratchett

JonnyAppleSeed

#19
December 31, 2011, 02:05:15 PM
Pref not a raid night tue/thur/sun but ill go with the flow :)
It is by caffeine alone I set my mind in motion. It is by the beans of Java that thoughts acquire speed, the hands acquire shakes, the shakes become a warning. It is by caffeine alone I set my mind in motion

TeaLeaf

#20
December 31, 2011, 02:43:16 PM
Quote from: Ninja_Freak;341113Monday 2nd Jan
Date agreed.

@ 20:00hrs plz with TS
TL.
Wisdom doesn\'t necessarily come with age. Sometimes age just shows up all by itself.  (Tom Wilson)
Talent wins games, but teamwork and intelligence wins championships. (Michael Jordan)

TeaLeaf

#21
January 01, 2012, 08:03:15 AM
Quote from: TeaLeaf;341125Date agreed.

Monday 2nd January @ 20:00hrs plz on the TS server
Bump to remind people with hangovers..
TL.
Wisdom doesn\'t necessarily come with age. Sometimes age just shows up all by itself.  (Tom Wilson)
Talent wins games, but teamwork and intelligence wins championships. (Michael Jordan)

TeaLeaf

#22
January 02, 2012, 07:12:17 PM
Bump as a reminder - I've set up a channel for it.
TL.
Wisdom doesn\'t necessarily come with age. Sometimes age just shows up all by itself.  (Tom Wilson)
Talent wins games, but teamwork and intelligence wins championships. (Michael Jordan)

smilodon

#23
January 02, 2012, 08:43:09 PM
Apologies but I have not been able to get along to the TS meeting tonight. I'm not entirely sure if I was supposed to attend having a 'back room' role as Forum Admin rather than community or game leader. Either way I've only just got back due to unavoidable circumstances. And I will be busy off and on for another hour or so.

Hope it went well and good work got done.
smilodon
Whatever's gone wrong it's not my fault.

TeaLeaf

#24
January 02, 2012, 09:37:14 PM
No problem Smilo, Whitey covered your bit! :P

What we discussed:

Strategy to market dMw
•   Promotion of our core values as a community within our gaming
•   Support for games where member interest is shown
•   Content driven interest in our website
•   Referral & word of mouth
•   Business cards (no way of knowing if they worked)
•   Evolution & organic growth

SEO â€" Search Engine Optimization - see link below:
http://google.about.com/od/searchengineoptimization/qt/improverank.htm

Google Adwords: Tactical Gaming â€" £0.17 CPC â€" 880 Local searches - £150 per month

Social Media
-   Double edged sword
-   Drives content off our site
-   Splits traffic from our own site to others
-   Is there REAL interest in checking more than one site?

Web Content
-static header with short bit about us (will be sorted for us)

General themes:
1. How do we promote the community as a whole?
2. How do we promote individual games in line with the community ethos that everyone has worked hard to achieve?
3. How do we grow the community in such a way that it doesn't unneccessarily dilute our community.

Reinforced roles of GLs & Council
-Council are custodians of dMw's name, standards & reputation
-GLs drive their game and each will need very different approaches to market their section
-common aspect of successful sections is a passionate person committing sufficient time to a single game

Discussed activity levels:
-definition of active is very open to debate and often difficult or impossible to measure
-forum activity generally up (398 atm) cf 2 years ago
-supporting members up from where we started (regular increase in numbers)

Dilution
-chicken & egg situation, restricting to one game might kill us
-need to provide games for members where interest is shown
-more games mean more traffic and allow cherry picking of potential long-term members
-need to keep moving, keep up with member interests
-passionate GLs and GAs make a bigger difference to recruitment

Youtube video template, banners - see marketing pack
Seek out other clans to merge with or host
- dMw are happy to support private sections
-less happy to do a cost split as it leads to lots of potential admin headaches (better to see them convert as Supporting Members and cross-fertilise)
-so long as dMw standards apply to all

Action Points:

Questionnaire to existing members - Benny
-   Re community
-   Re gaming side
-   Benny will sponsor & timetable
-   GhostMjr will drive the questionnaire content from GA level upwards to GL level for discussion

Marketing pack - Benny
-   Benny will drive a marketing pack compo and help drive the development of content
-   aim to deliver some standard top'n'tails & themes/rules to help deliver a consistent message

Static Web Paragraph for front page - Council
- Council to add single line/paragraph to say who wew are and what we do to always be top on the Home page.

'Friends of' Clan Hosting (loosely described) - Council
-type of web page where we can say what we offer and how we can help.
-Council will word and establish a web page
TL.
Wisdom doesn\'t necessarily come with age. Sometimes age just shows up all by itself.  (Tom Wilson)
Talent wins games, but teamwork and intelligence wins championships. (Michael Jordan)

Sn00ks

#25
January 05, 2012, 02:13:19 PM
A quick thought about the buisness cards.
If the mosaic doo-hicky thingy-me-bob directed to a web-page that is not usually accessible and that page auto-forwards to our home page then we could set a counter on that forwarding page and see how many people have used the thingy?
It would give us an idea of how successful they are.
OK it is not feasible to do it for the current set but if we decide to create a second print run then it may be an idea worth considering?
I do exactly what the little voices tell me to.

PC Specs:- Black box with some fans that go whirrr, a few lights, things inside that get warm, headphones, keyboard (a clicky one), mouse (with buttons and no squeak), disks (2-off SSD and HDD) and a monitor of sufficient proportions.
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