Finally!! EU on 'Free' apps

[Snokio]

EU have been looking into IOS and Andriod apps that claim to be free, Google at least will make these changes in September:

• Games advertised as "free" should not mislead consumers about the true costs involved;
  
• Games should not contain direct exhortation to children to buy items in a game or to persuade an adult to buy items for them;
  
• Consumers should be adequately informed about the payment arrangements for purchases and should not be debited through default settings without consumers’ explicit consent;
  
• Traders should provide an email address so that consumers can contact them in case of queries or complaints.
  

Google have agreed to make changes whilst Apple has not :eyebrow:

Link: http://europa.eu/rapid/press-release_IP-14-847_en.htm?locale=en